Hundreds of UNRELEASED YEEZY Samples Shown To The Public – Kanye Forbes Interview:

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In a recent interview with Forbes Magazine, Kanye West (creator and head of Yeezy) has shown hundreds of unreleased samples to the public for the very first time.

Within the interview, Kanye answers questions on the design behind the shoe, as well as he explains it is not all about the sales to him, but the creative design behind each one of his works of art. From this picture alone, we can see hundreds of new silhouettes as well as a variety of colourways yet to release – many of which never will.

An in depth look at this sneaker circle shows the anticipated Yeezy 451 in a variety of styles, coupled with the new Yeezy 350 v3 design, which has also been rumoured to release for a number of months now. Kanye unfortunately sheds no light on which models will be releasing, but we as avid Yeezy fans can only hope for the best and as many to release as possible. 

As Kanye once said, ‘anyone who wants Yeezys, will have Yeezys’ and from the looks of this interview, the amount potentially releasing in the near future could make this statement true. Although I am glad with the amount of upcoming designs of the new shoes, many people disagree as the Yeezy bubble is seemingly going to burst. The more designs out there, the more stock and therefore the hype behind the brands dies, resulting in many resellers and collectors not wanting any new shoes. They feel it is a bad decision for the brand itself as it is edging to more general release rather than the previously limited and hard to come by sneaker. What is your opinion on the situation as a whole, do you like the designs previewed in the interview? Or are you against Yeezy and prefer ‘Checks over Stripes” as Travis Scott said. Voice your opinion below, stay tuned for more upcoming news and releases here at InsideTheTrends.

Music Influencing Fashion

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Fashion in modern society is pretty much controlled by music, whether the lyrics or the artist. This can be seen in almost every trend from Yeezy by Kanye West to Puma working with the likes of Rihanna. Although these collaborations and brands have taken the world by storm it’s not exactly new to the industry.

Fashion really began to change in the 60’s when the lower and middle classes began to listen to music that they could relate to, not unlike today, the likes of The Rolling Stones and The Beatles began to wear these bright colours whilst performing in what people now view as the ‘hippie’ era. With that bright colours began to sweep across the nation as the new trend of fashion, this rapidly began to spread to mainland Europe and the USA too, leading to a new wave in fashion and clothing. This change lead from only the rich dressing to impress to now everyone from any walk of life was expressing themselves in the way they were dressing.

Image result for 60's fashion

That was just the beginning, as we now look at the modern wave of fashion and music it seems that any major artist is in collaboration with a brand or has created their own. Kanye with his Yeezy brand is the perfect example of an artist creating his own brand. Let’s face the facts, Yeezy clothing is massively overpriced, but Kanye is such an influential figure in the music industry that everyone wants to dress like Kanye. The consumer, you and I, are desperate to be like this figure so will happily fork out 100’s on the latest Yeezy tee. Not only did Kanye produce his own successful brand, he is also in collaboration with Adidas. I challenge you to find a young person who hasn’t at least heard of Yeezys. At a point they were the most sought after item of footwear in the industry. Would that be the case if they didn’t have Kanye’s name backing them? The likelihood is no.

Image result for kanye west wearing yeezys

However, this trend also links to solely what these influential artist are wearing. In the 80’s and 90’s we saw the rise of groups such as the NWA. With this a fashion of baggy fitting clothes saw a rise in trend (yes obviously other artists were around setting the trends but in my opinion NWA were the most influential). There’s a constant cycle of trends evolving over time but one of the biggest factors causing fashion to change are artists in the music industry.

Who do you think is the most influential person in fashion at the moment?

Did Yeezy Jump over Jumpman?

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“Yeezy , Yeezy, Yeezy just jumped over Jumpman.”

Did it though? Did Kanye’s newborn brand actually overtake the giant that is Jordan?

It was quite a bold claim from a brand that, at the time, had only really been kicking for about a year. With the first Adidas Yeezy shoe hitting the streets on October 29th 2015.

But at the time was Kanye right? 2016-17 was definitely a period where everyone was after  a pair of yeezys, people were managing to sell pairs for $1000+ at a time with the highest price that I could find being $3400 for a pair of 350 pirate blacks.

So I guess Kanye was right when the song came out, but does the statement still stand? Is Yeezy still the more popular/sought after brand?

If you were to go onto many of the online forums for sneakerheads today to ask the question then the likelihood is you’d be chased off by a horde of ‘die-hard’ sneaker and trainer fans telling you the common line “Yeezy is dead”; and with the huge boost for Nike and the Jordan Brand from their Off-White collaboration it’s becoming harder and harder to disagree. Although people are still fans of the Adidas Yeezy, it isn’t a shoe people jump for anymore.

Personally, I would put this down to the lack of exclusivity nowadays. Kanye and Adidas have released too many pairs and colourways for people to get excited anymore. A brand built on hype and exclusivity will struggle to become general release with a constant output of variations.

Jordan Brand was built on performance and athleticism. Born in 1985 under the name of the best player of the era, everyone who paid attention to sports in America wanted a pair of Jordans, so Jordan did what any supplier does; keep up with the demand. Whenever demand was depleted, they would bring forward a newer, more modernised model of shoe. Constantly keeping people excited and wondering what was coming next lead the Jordan Brand to be incredibly successful.

Supply and demand is exactly where Yeezy went wrong, they have begun to over deliver their products, people hardly have a chance to look at the latest model before the next is announced and released. This is vastly different to when Yeezy started, with people constantly in anticipation of the next release.

Yeezy just seem to be digging themselves a deeper hole at this point as well, increasing the prices of their products in a desperate attempt to keep profit margins healthy. A shoe that started around the $200 or £160 mark, all the way up to £220 in the UK and around $280 in the US. The shoes aren’t even worth that much in the resell market in most cases now, so how they think this retail price works is beyond me.

The majority of posts on social media now are all about Jordan now, and currently they are killing the game with constant releases. Yeezys on the other hand are getting more and more hate.

What do you think? Do you prefer the modern brand that is Yeezy? Or do you prefer the giant that is Jordan?